Spatone Packaging Redesign
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Delivered a full packaging redesign for Spatone, modernising the brand and improving consumer clarity within a crowded supplements category.
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Developed a strategy focused on health clarity, trust, and differentiation. Ensured the redesign strengthened brand recognition while supporting clearer communication of product benefits.
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Created refreshed packaging with improved hierarchy, an updated colour palette, and stronger visual cues to enhance readability and premium perception across the range.
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Enhanced consumer understanding at point of sale and improved overall brand perception, supporting stronger visibility within the supplements category.
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Led creative direction and ensured alignment with global brand, marketing, and regulatory requirements throughout the redesign process.
Before & After Packaging: Old vs New
