Delivered a full campus branding system for Queen Elizabeth’s School Dubai Sports City, developed in close collaboration with architectural and interior design teams. The project required applying the new school’s identity across a large‑scale educational environment while ensuring alignment with the parent brand, Queen Elizabeth’s School Global. Comprehensive architectural renders formed the foundation for planning the branded experience.

Built a strategy focused on creating a cohesive, student‑centred environment that balanced academic credibility with energy and modernity. Working remotely with the architects, I ensured the branding direction informed colour schemes, spatial layouts, tone, and storytelling throughout the campus. The approach integrated both the local school identity and the global brand to create a unified, recognisable experience.

Reviewed and refined all architectural renders to ensure brand consistency across every touchpoint. Provided detailed guidance on colour palettes, wall graphics, messaging zones, and branded spatial moments. Collaborated with the interior team to influence layout decisions and embed the brand narrative into circulation areas, learning zones, and communal spaces.

The final branded environment strengthened the school’s identity, improved wayfinding clarity, and created a visually engaging campus experience for students, staff, and visitors. The integration of QE Global’s brand elevated credibility and reinforced the school’s connection to a wider educational network.

Led the branding direction across the entire project, ensuring the visual identity informed architectural and interior decisions. Provided remote creative leadership, reviewed all renders, and guided the team on colour, tone, layout, and storytelling. Ensured the final environment reflected both the school’s personality and the global brand’s standards.