Delivered a full campus branding system for Queen Elizabeth’s School Dubai Sports City, developed in close collaboration with architectural and interior design teams. The project required applying the new school’s identity across a large‑scale educational environment while ensuring alignment with the parent brand, Queen Elizabeth’s School Global. Comprehensive architectural renders formed the foundation for planning the branded experience.

I led the creative direction for the campus branding programme, collaborating remotely with interior designers, spatial consultants, signage specialists, and production partners to ensure every element aligned with the school's wider brand strategy.

A comprehensive environmental identity framework was developed to connect brand principles with the physical campus experience. The system included visual standards, messaging principles, wayfinding applications, and branded environments that worked seamlessly across a variety of spaces and user journeys.

The result was a unified campus-wide brand experience that strengthened visibility, improved consistency, and created a more engaging environment for students, staff, and visitors. The framework established a scalable model for future campus developments while ensuring a premium and recognisable brand presence throughout the site.