Rescue Remedy sought to introduce a new product range while preserving the trust, recognition, and heritage built over decades within a highly competitive wellness category. The challenge was to refresh the visual expression of the brand without diluting its established market position.

As lead designer, I was responsible for developing the packaging strategy, creative direction, and production-ready artwork for the new range, ensuring alignment with both brand and commercial objectives.

I created a packaging architecture built around a refined visual hierarchy, introducing a distinctive colour system that improved product differentiation while retaining key brand assets. The design balanced shelf impact with familiarity, allowing consumers to navigate the range more easily while reinforcing brand recognition.

The new system modernised the product family while maintaining strong continuity with the core brand. The scalable framework provided a foundation for future product expansion and delivered a clear, cohesive presence across multiple pack formats and retail environments.