GIFT City
Environmental Branding
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Developed a full environmental branding system for the Admissions Suite at Queen Elizabeth’s School Gurugram, applying the new school identity while seamlessly integrating its parent brand, Queen Elizabeth’s School Global. The project focused on creating a welcoming, credible, and visually unified space for prospective students and families.
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Built a strategy centred on clarity, trust, and brand alignment. Ensured the Gurugram identity was expressed confidently while maintaining visual continuity with the global parent brand. The approach balanced academic credibility with a modern, approachable tone suitable for an admissions environment, where first impressions directly influence enrolment decisions.
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Delivered a complete suite of environmental branding including wall graphics, messaging panels, directional signage, and spatial storytelling elements. Applied both the Gurugram and QE Global brand systems cohesively across the space. Supported the selection of furniture, finishes, and layout decisions to ensure the physical environment reinforced the brand’s visual language and admissions experience.
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Strengthened the school’s presence, improved visitor experience, and created a professional, trustworthy environment for prospective families. The space now communicates both local identity and global affiliation, enhancing perceived value and supporting enrolment conversations.
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Led the full branding direction for the Admissions Suite, ensuring every design decision aligned with both the new school’s identity and QE Global’s brand standards. Guided spatial layout, advised on furniture and positioning, and oversaw the integration of visual storytelling throughout the environment.

