Packaging Design
As Senior Global Graphic Designer at Nelsons, I played a key role in shaping packaging design across multiple global brands, including Rescue Remedy, Spatone, Bach Remedies, Teetha, and Arnicare, ensuring consistency and quality at an international level.
Rescue Remedy (external packaging)
I led the concept development for a new range of Rescue Remedy products, creating the full brand vision for the collection. Once the concept was approved, it was adapted for multiple regions by the artwork team, ensuring a consistent and compelling identity across all markets. This project spanned both internal and external packaging design, balancing visual appeal, brand integrity, and functional requirements to create packaging that resonates with consumers while maintaining global consistency.
Rescue Remedy (internal packaging)
Spatone (natural flavour)
I was tasked with creating a refreshed concept for the existing Spatone product range, available in Original and Apple flavors. This involved
conducting in-depth market research to understand competitor positioning and consumer expectations. The goal was to modernise and
elevate the packaging, ensuring it was visually appealing, aligned with category standards, and strengthened the brand’s presence on shelf.
The project resulted in packaging that felt contemporary, cohesive, and competitive, while staying true to the brand’s identity.
Spatone (apple flavour)
Teetha (gel and granules)
The Nelsons Teething range is a classic product that required minimal visual updates, but frequent copy adjustments to stay compliant with regulations. I regularly supported the artwork team by reviewing and implementing small copy amendments, ensuring that the packaging remained accurate, up-to-date, and aligned with brand standards.
This work highlights my attention to detail and ability to maintain brand consistency across ongoing packaging updates.
Bach Remedy (Trio gift set)
Bach Remedy is one of the flagship products in the Nelsons portfolio, with 38 different bottles featuring unique flower ingredients. I was tasked with creating a gift set packaging solution that could elegantly showcase the variety while staying true to the brand’s airy and bright identity. This project involved extensive collaboration with stakeholders and consumer feedback to refine concepts and select the final design for production. It was a creative and engaging project, balancing playful design with practical considerations, resulting in a gift set that enhances the brand experience and appeals to consumers.